TAKEN SERIOUSLY
WITHOUT TRYING

Some days ask a little more of you than the usual. A wedding you are reading a piece at, a room where you want to be listened to, a lunch where everyone else has made an effort. Eleanor is the dress for those days, and the quiet pleasure of it is that nobody can tell how little time it took you. You put it on and the rest of the morning is yours.

WHY THE ELEANOR?

• The rib holds its shape all day: The fine ribbing running through it gives the dress a proper line instead of hanging limp by the afternoon. It follows your shape rather than gripping it, which is the difference between feeling elegant and counting down the hours.
  
  
• Buttons that make it look expensive: The row of buttons down the front is the detail people notice without knowing why the dress looks so finished. It also means you can undo one at the top or the hem and change the whole feel of it.
  
  
• Midi length, which is always right: It falls below the knee, the length that works whether you are standing at a reception or crossing a car park in a hurry. Heels lift it for the evening and flats bring it back down for the office.
  
  
• You can move in it: Soft with plenty of give, so you can sit through a long service, reach across a table and get in and out of a car without a thought. Smart clothes usually cost you something in comfort, and this one does not.
  
  
• Four colours, sizes S to 2XL: Black, Khaki, Red and Yellow, so there is one to disappear into and one to be remembered in. Black is where most women start, and it runs true to size, with the next size up if you prefer a looser line.