ALL THE EASE OF A BIG JUMPER.
NONE OF THE SHAPELESSNESS.

Roomy knitwear usually asks you to choose between comfortable and put together, and Imogen quietly refuses to. It falls rather than hangs, so there is nothing tight anywhere and nothing that looks borrowed either. Wear it with narrow trousers, with jeans, over a shirt on a cold morning. It is the one you will keep reaching for while the others stay folded.

WHY THE IMOGEN?

Loose in the right places:Cut generously through the body with a shoulder that sits softly rather than sharply, so nothing pulls across the back or grips at the middle. Roomy without disappearing you, which is a harder trick than it sounds.

The neckline flatters:Wide and softly rounded, opening things up at the collarbone rather than closing you in. It keeps the whole thing looking considered even when you have thrown it on over yesterday's jeans.

Small details, big difference:Ribbing at the cuff and hem stops it going shapeless in the wash, and the hem sits slightly longer at the back, which quietly covers what you would rather it covered.

Layer it or wear it alone:Over a shirt with the collar showing, under a coat without any bulk at the shoulder, or on its own with the heating turned down. It handles all three without a fuss.

Seven colours, sizes S to XL:Black, Grey, Navy Blue, Beige and Brown for every day, with Olive Green and Pink for something a little different. It runs true, so take your usual size and enjoy the room it already has.